Marketing Input
The CRTR module for harvesting Marketing Input lets teams activate their fanbase to help with the creative process. This helps bridge the gap between marketers and engineers as passionate expert users are eager to generate content.
WHY
Marketers often struggle with a knowledge gap between the technical specifications of a product and the translation of this to the community. Coming up with engaging content is a struggle for many teams and getting outside help can speed up the creative process.
HOW
1 User-generated social content
2 Website content creation
2 Website content creation
FEATURES
1 Let users write potential tweets for social media 2 Let users build a glossary or FAQ for the project 3 Up- and downvoting of user-generated proposals 4 Create content creation competitions 5 . Reward users to share and like content
WHERE
1 CRTR Social Feed: broadcast bug-hunting challenges to the CRTR ecosystem or ask the community which features they would like next.2 CRTR Widget: let your users report issues or request features directly from within your own app.
USER REWARDS
1 Reputation points
2 Knowledge badges
3 $HUGS rewards
2 Knowledge badges
3 $HUGS rewards
USER IMPACT
The user feels part of the project and will increase brand awareness.
INTERNAL IMPACT
The CRTR Marketing Input module takes the creative pressure of marketing teams.